Clash of Clans:
Clash of Dragons
When the season finale of one of the most popular shows on TV came about, every brand wanted to be part of the conversation. Spending thousands of dollars to get a partnership.
We got the partnership. But spent zero dollars. How? Our game had all the elements, we just had to rearrange them.
So we created a trailer in the style of House of the Dragon. And reminded fans that the story continues in our game, where they can find everything they love the most about the show.
Then, we created an in-game experience for players to celebrate their favorite House of Dragon beasts by attacking other Clash villages with their new dragons.