BMW Motorrad: Bandana Manual — Victoria Rocha

BMW Motorrad:

Bandana Manual

* shortlisted at Cannes Lions 2022

* New York Festivals 2023

* AdForum PHNX 2023 Silver

On the R 18, every detail is a masterpiece. Made for riders to admire, and express themselves. And if each part of the bike is crafted to fuel their soul, its manual should too.

We turned the legacy of the BMW R 18 into a book with pages that are stylish detachable bandanas designed to be worn. So riders can show their style while riding.

CCO: Icaro Doria

CDs: Gui Rácz, Lucas Casão

AD + Design: Alexandre Kazuo, Vic Rocha

CW: Lucas Ribeiro, Sammy Gold

Maintenance, accessories, technology, service, and care. For each section of the manual, a custom-made design.

An unmistakable gift for the most passionate R 18 Owners.

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Because, when the rubber meets the asphalt, it’s not about what you wear on your body. But how you fuel your soul.

FDA: D I S T A N C E

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