About — Victoria Rocha

Hi :) I’m Vic and I’m an art director from Brazil.

When I first made my portfolio, this page had an embarrassingly long paragraph about me and why I decided to become and art director. The short version is that I was 12 years old and, for some weird reason (the reason is not that weird, but it’s part of the embarrassingly long paragraph I decided to remove), I really liked ads.

I’ve worked with brands such as Michelob ULTRA, Leica, Supercell, Spotify, BMW, General Motors, Fireball, Valvoline, Donate Life, the FDA, Santander, and others.

If you have any questions, or would like hear the longer version of this bio, please drop me a note.

Brazilian/Italian - O1 visa holder

Awards

Ranked #1 Art Director in the world by D&AD

Ranked #1 Art Director in the world by The One Show

Ranked #2 Creative in the world by The One Show

Ranked #5 Art Director of 2023 by Cannes Lions

2024 11th Most Awarded Art Director in the World by The Drum

Sports Emmy 2024 - Outstanding Digital Innovation Winner / Dreamcaster

Sports Emmy 2024 - Outstanding Short Documentary Nominee / Dreamcaster

Cannes Lions 2024 - Digital Craft: Grand Prix / Spreadbeats

Cannes Lions 2024 - Digital Craft: Gold / Spreadbeats

Cannes Lions 2024 - Direct: Gold / Spreadbeats

Cannes Lions 2024 - Direct: Silver / Spreadbeats

Cannes Lions 2024 - Entertainment Lions for Music: Silver / Spreadbeats

Cannes Lions 2024 - Creative B2B: Silver / Spreadbeats

Cannes Lions 2024 - Creative B2B: Bronze / Spreadbeats

Cannes Lions 2024 - Digital Craft: Bronze / Spreadbeats

Cannes Lions 2024 - Creative Data: Bronze / Spreadbeats

Cannes Lions 2023 - Print&Publishing: Silver / Leica Exhibit 1

Cannes Lions 2023 - Industry Craft: Bronze / Leica Exhibit 1

Cannes Lions 2023 - Entertainment: Grand Prix / DreamCaster

Cannes Lions 2023 - Media: Gold / DreamCaster

Cannes Lions 2023 - Media: Silver / DreamCaster

Cannes Lions 2023 - Design: Silver / DreamCaster

Cannes Lions 2023 - Radio & Audio: Silver / DreamCaster

Cannes Lions 2023 - Digital Craft: Bronze / DreamCaster

Cannes Lions 2023 - Entertainment: Bronze / DreamCaster

Cannes Lions 2023 - Entertainment: Shortlist / DreamCaster

Cannes Lions 2023 - Media: Shortlist / DreamCaster

Cannes Lions 2023 - Design: Shortlist / DreamCaster

Cannes Lions 2023 - Radio & Audio: Shortlist / DreamCaster

Cannes Lions 2023 - Digital Craft: Shortlist / DreamCaster

LIA - Print: Grand LIA / Leica Exhibit 1

LIA - Print, Art Direction: Gold / Leica Exhibit 1

LIA - Print, Use of Photography: Gold / Leica Exhibit 1

LIA - Design, Use of Photography: Gold / Leica Exhibit 1

LIA - Design, Art Direction: Silver / Leica Exhibit 1

LIA - Branded Content & Entertainment: Gold / DreamCaster

LIA - Design, Creative Use of Data: Gold / DreamCaster

LIA - Non-traditional, Creative Use of Data: Gold / DreamCaster

LIA - Radio & Audio, Creative Use of Data: Gold / DreamCaster

LIA - Ambient & Activation, Creative Use of Data: Silver / DreamCaster

LIA - Ambient & Activation, Tech: Silver / DreamCaster

LIA - Branded Content & Entertainment, Live TV: Silver / DreamCaster

LIA - Digital, Creative Use of Data: Silver / DreamCaster

LIA - Evolution, Creative Tech: Silver / DreamCaster

LIA - Integration, Creative Use of Data: Silver / DreamCaster

LIA - Radio & Audio,Innovative Use of Radio & Audio: Silver / DreamCaster

LIA - Ambient & Activation: Bronze / DreamCaster

LIA - Branded Content & Entertainment: Bronze / DreamCaster

LIA - Digital, Best Use of Real Time Advertising: Bronze / DreamCaster

LIA - Evolution, Best Use of Real Time Advertising: Bronze / DreamCaster

LIA - Integration, Branded Content: Bronze / DreamCaster

LIA - Radio & Audio, Sound Design: Bronze / DreamCaster

New York Festivals 2023 - Design Craft: Silver / BMW Bandana Book

New York Festivals 2023 - Brand Design: Shortlist / BMW Bandana Book

AdForum PHNX 2023 - Design: Silver / BMW Bandana Book

Cannes Lions 2022 - Print&Publishing: Silver / Instant Leica

Cannes Lions 2022 - Industry Craft: Shortlist / BMW Bandana Book

D&AD 2022 - Graphic Design Wood / Leica

D&AS 2022 - Shortlist / Donate Life Obituaries

HATCH Awards 2022 - Silver / BMW @ Sturgis

Email
vpugliesirocha@gmail.com

Resume/CV

Phone
US: +1 (631) 488-7725

Brazil: +55 (11) 99967-9777

Areas of Expertise

Art Direction
Design

Work Experience

Senior Art Director at DAVID New York / Current

Senior Art Director at FCB New York / Jan 2023 - May 2024

Art Director at Hill Holliday / April 2022 - December 2022

Associate Art Director at Hill Holliday/ August 2021 - April 2022

Art Direction Intern at Hill Holliday/June 2021- August 2021

Art Direction Intern at Mullen Lowe Boston/Spring 2021

Creative Intern at Fusion 92/August 2020 - December 2020

Creative Intern at WMcCann/Summer 2018